Samsung Beyond Studio Sydney @ Vivid 2019

Wonderland of light and sound

Cheil is a rising agency that prides itself in understanding the consumers’ needs across all channels and is at the heart of everything they create.

Exposure Group was engaged by Cheil to produce two sections of the Samsung Galaxy Studio global tour for Vivid Sydney 2019. The immersive spaces boasted tailored light experiences that were inspired by guests own unique irises and heartbeats generating their very own installations.

The project featured 20 km's of fibre optic cabling equalling the length of 40 x Olympic swimming pools and over 4 million individual light sources.