Samsung Jurassic World Activation @ Vodafone Megastore

With all of the wonder, adventure and thrills synonymous with one of the most popular and successful series in cinema history, this all-new motion-picture event sees the return of favourite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom.

Cheil Australia engaged Exposure Group to basically create a jungle in the corner of the Vodafone Megastore in George Street Sydney and bring their vision to life.

What you can't see here are the motion sensor activated rock speakers that triggered an epic dinosaur roar for every 5th person who entered the space. 

Amazing life-like artificial greenery and rocks, racing car seats upholstered in suede sourced director from Victorian tanners, a custom-made roll-cage and electric fence, all made this brand activation a huge success for Samsung, the Vodafone Megastore and Universal Pictures.