S20 Zoom Experiential @ Samsung Highpoint

The phone designed to change photography

The Samsung S20 Ultra starts with 10x Hybrid Optic Zoom enabled by a revolutionary folded lens and high-resolution image sensor. Couple that with Space Zoom enhanced by camera AI to help you to get close up to the action and capture moments you might have missed.

Cheil Australia engaged us to bring their vision of an oversized experiential in-store version of this new feature to life.