Airbus Global Exhibition Program over Two Decades

Project Overview

For nearly 20 years, Exposure Displays has partnered with Airbus as a preferred partner for global exhibition delivery. In this time, we have completed close to 150 exhibition stand projects at some of the world’s most prestigious aerospace and defence events, including FIDAE (Chile), LIMA (Malaysia), the Singapore Airshow, Avalon (Australia), and IDEX (Abu Dhabi).

Our work spans more than 15 countries and demonstrates the ability to deliver premium, consistent, and innovative exhibition solutions on a truly global scale.

Vision

Airbus required an exhibition partner capable of:

• Ensuring global brand consistency across diverse international markets.
• Supporting organisational restructuring, rebranding, and evolving exhibition guidelines over two decades.
• Delivering complex stands that combined product showcases, secure meeting rooms, hospitality zones, and immersive AV environments.
• Maintaining uncompromising quality in markets with varying regulatory, cultural, and logistical requirements.

Delivery

• Design Innovation: Worked within Airbus’s brand language to push the boundaries of architectural form, AV integration, and immersive customer engagement.
• Evolving Business Model: Transitioned from regional, cross-border manufacturing to a modern delivery model focused on reducing carbon footprint and aligning with Airbus’s sustainability goals.
• Global Project Management: Built deep local knowledge in key markets, while leveraging global partnerships. Mitigated regional risks and ensured consistent quality across borders, time zones, and currencies.
• Quality Control & Assurance: Applied rigorous QC and QA processes across design, manufacturing, logistics, and on-site delivery.
• On-Site Delivery: Delivered precision-built stands featuring immersive AV, custom furniture, and premium hospitality suites — adapted to local expectations of quality.

Impact

• Scale: Over 150 projects delivered across 15+ countries for Airbus.
• Brand Stewardship: Supported Airbus through multiple brand evolutions, ensuring exhibitions consistently reinforced the client’s global identity.
• Resilience: Successfully delivered under extraordinary conditions, including disaster-affected regions and overnight build scenarios.
• Adaptability: Aligned project delivery with Airbus’s evolving sustainability and operational needs while maintaining premium standards.
• Enduring Partnership: A trusted exhibition partner for nearly two decades, demonstrating reliability, innovation, and consistency.

Spotlight Project: IDEX (Abu Dhabi)

At IDEX, one of the world’s largest defence exhibitions, Airbus required a high-profile stand to host delegations, industry leaders, and government officials.

• Vision: Deliver a stand that could function as a multi-zone hub, incorporating immersive AV demos, private negotiation rooms, hospitality areas, and product displays. The stand needed to reflect Airbus’s brand leadership while meeting the highest quality expectations of the local market.
• Delivery: Combined Airbus’s global design guidelines with localised execution to integrate AV, premium hospitality, and secure meeting environments. Executed with precision finishes and robust logistics coordination.
• Impact: Reinforced Airbus’s position as a global leader in aerospace and defence, providing a prestigious platform for international engagement and product showcase.