Whether you're launching a new product, aiming to expand into a new region, or simply want to reinvigorate a listless brand, the best bet in today's marketing landscape is to think outside the box. Incorporating technology into trade shows, for instance, is a proven way of driving engagement in a specific region, but to truly reach the masses, consider taking your brand out on the road.

Memorable, unique, and, thanks to its reusability, cost-effective, roadshows remain an incredibly potent tool for any savvy marketer. Don’t believe us? Here are five compelling reasons to mobilise your branding efforts:

1. Boost Visibility in New Markets

Thanks to social media, email marketing, and other internet-facilitated channels, it's easier than ever to beam your brand to the other side of the planet. However, physical marketing and real-world customer experiences still hold more weight than their virtual equivalents.

That's where roadshows come into play. A mobile space fully customised to reflect your brand is an excellent way of (literally) driving your company into new markets where you previously may not have had much exposure. This gives you the perfect opportunity to interact with prospective customers in a low-pressure environment, which is beneficial for everyone involved.

For a winning combination of tangible and virtual, try promoting the roadshow via digital platforms to attract even larger audiences.

2. A Dynamic Environment for Your Sales Team

In any business, there are many cogs that must work in unison to achieve wider company goals, with some of the most important being the members of your sales team. Roadshows provide the perfect opportunity for these crucial employees to get out of the office and showcase their skills in a dynamic, ever-changing environment – and the results are often lucrative for all parties.

Why? Well, as Marketo explained, the dialogue between prospects and sales teams is much more natural in a mobile marketing setting. The environment is social, conversation flows easily, and there’s no risk of would-be customers hanging up the phone. The value of developing these real-world relationships in potentially new markets is significant. Just be sure to keep a record of roadshow-facilitated sales to assess your return on investment.

3. Cost-Effective in Unpredictable Economic Conditions

While there are some upfront expenses involved with designing, producing, and rolling out a customised roadshow, it can often work out to be more cost-effective than traditional means of brand engagement.

As Marketing Magazine noted, many companies with relatively small marketing budgets are making use of roadshows and other field marketing techniques, allowing them to stand toe to toe with larger competitors, despite not being able to afford more costly promotional channels like television and print.

The cost-effectiveness of roadshows becomes even more apparent when you commit to reusing the mobile space. For example, you could take your roadshow out once a year, biannually, or even quarterly to maintain connections with your audience while really getting the most out of your investment.

4. A Memorable Experience for Prospects

In a world where customers can access products and services from around the globe at the push of a button, the only thing that can help you stand out from the crowd is delivering a memorable customer experience. In fact, according to Forbes contributor Martin Zwilling, it is the most important benchmark in modern business.

Zwilling explains that crafting a positive journey for your clients can be achieved in various ways, including:

• Demonstrating creativity

• Differentiating your products/services from competitors

• Developing emotional connections with prospects

A roadshow ticks all these boxes. A customised mobile space showcases your company’s creativity and provides a unique platform to showcase your offerings while building meaningful relationships with prospective clients.

5. The Proactive Approach to Marketing

Taking a proactive approach to marketing and staying in close contact with your clients is critical. As Business Insider explained, a roadshow can play a key role in achieving this objective.

Getting creative with your roadshow and planning ahead can unlock even better results. Business Insider suggests some ideas, including:

• Bringing high-level decision-makers to key stops in your roadshow.

• Preparing answers to difficult questions that might arise.

• Striking a balance between trade show conferences and mobile events to further engage your audience.

The Bottom Line

The benefits of roadshows don't end here. A mobile marketing space allows you to engage prospects on a personal level, expand into new regions, and generate substantial ROI, all while fostering lasting relationships.

To find out how a roadshow can help your business grow, don’t hesitate to get in touch with the Exposure Group team. Our custom-designed mobile marketing solutions can help you take your branding to the next level.