When it comes to designing and creating a custom exhibition booth, there are many options available. So why choose Exposure Group? What sets us apart from the competition, particularly in the ANZ market, is something that many others can’t offer: a true turnkey solution with full in-house production facilities.

What does this mean for you? Simply put, it means everything is handled under one roof—from initial design concepts to production, installation, and on-site support at the event. Our team is involved every step of the way, ensuring your vision is translated perfectly into reality.

A fully integrated, internal working environment is a cornerstone of Exposure Group’s success, and there are real, tangible benefits to working with an in-house production team. Here are four reasons why this approach works better for your trade show success in the ANZ region:

1. Better Communication

Communication is the backbone of any successful project, and when it comes to trade show displays, it’s especially important. With multiple parties involved, such as designers, external suppliers, and installers, communication can often break down, leading to misinterpretations, delays, and unexpected costs. According to Deloitte, 30% of companies outsourcing work identify communication barriers as a key issue.

At Exposure Group, everything is kept in-house. Our design, production, and installation teams are in constant contact throughout the entire process, ensuring that your booth meets your expectations at every stage. This streamlined communication leads to fewer misunderstandings and a more seamless workflow from start to finish.

2. Quality Control

Your trade show booth is a direct representation of your brand. It needs to be of the highest quality to reflect the professionalism and credibility of your company. While outsourced production can work for some, it often comes with risks—43% of businesses that outsource report that the quality management of their suppliers is average or below standard, according to Protiviti.

When we handle everything in-house, we can ensure that every aspect of the booth is up to our standards, from the design to the materials used. We’re able to inspect, monitor, and adjust as needed to ensure the finished product aligns with your vision and reflects your brand’s standards.

3. Seamless Vision

One of the biggest drawbacks of outsourcing is the risk of fragmentation in the supply chain. As noted by Forbes, subcontracting can introduce miscommunication and performance issues that ultimately result in a fragmented product. More contractors mean more opportunities for things to go wrong, leading to a final product that might not align with the original vision.

Unfortunately, many display builders operate as display brokers, outsourcing all aspects of the project except for the client-facing contact. This often leads to a lack of cohesion and consistency in the final product. When everything is handled internally, we can maintain full control over the project, ensuring that the concept stays intact from the first draft to the finished booth. Our team works together cohesively, keeping the design, production, and execution aligned with the initial goals, resulting in a more consistent, integrated outcome.

4. Cost-Effective

While price isn’t always the only factor, it’s still an important consideration. Using an in-house production team often means fewer middlemen and lower costs. By eliminating external suppliers, we can reduce markups and streamline the process, providing you with more value for your investment.

This direct control over the production process leads to a more cost-effective solution, allowing you to achieve your marketing goals without unnecessary overheads. You’ll get a high-quality product, on time and on budget.

The Advantage of In-House Production at Exposure Group

The benefits of using an in-house production team for your trade show booth are clear: better communication, superior quality control, a seamless vision, and cost-effectiveness. At Exposure Group, we’re committed to providing a full-service, in-house solution to help you create a standout booth that will engage your audience and support your marketing objectives in the ANZ market.

Want to see the benefits for yourself? Get in touch with us today to learn more about how our in-house team can help bring your next trade show booth to life.