Clients' expectations are continuously evolving, and success in today’s market is no longer determined solely by the products or services a company offers. Increasingly, it’s about the experience—something that is difficult to quantify but undeniably crucial in modern business.

A major part of enhancing the customer journey is integrating strong design into your business model. While design is often associated with digital platforms—such as websites, apps, and online interfaces—the aesthetic and functionality of your company’s physical presence—whether it's a custom trade show display, conference stand, or promotional vehicle—remains just as essential as your digital footprint.

Why is Design So Important?

Form is as important as function.

Consumers are placing greater value on design than ever before. As Forbes Contributor Adam Swann highlights, this trend is not limited to the design-savvy elite but has spread across a range of industries. Design has become a fundamental driver of engagement, satisfaction, and sales.

Take Apple, for instance. Their dedication to design and usability has not only made them a household name but also led to $89.5 billion in revenue in their fiscal fourth quarter of 2023. In contrast, Microsoft, which places more focus on versatility and performance, reported $56.2 billion in revenue for the same period.

This highlights how good design can have a direct influence on a company’s success, driving customer loyalty and increasing brand engagement.

Why Use Exposure Group?

Given the growing importance of design in shaping the customer experience, it's crucial to choose a custom booth production team you can trust. With so many designers to choose from, why should you work with Exposure Group?

1. Strong Collaboration

At Exposure Group, our production facilities are entirely in-house, which means our designers work closely with our production teams throughout the entire process. From receiving the initial brief to the booth going live at the event, this seamless collaboration allows us to ensure your booth is not only of the highest caliber but also aligns perfectly with your brand values and objectives.

2. Design Expertise

Our design team is composed of professionals who understand the full scope of the design-to-production process. Thanks to our in-house production model, our designers have a comprehensive understanding of the possibilities and limitations of production techniques. This allows them to adapt designs to maximize the potential of the materials and equipment used. Our clients consistently rave about how accurately we bring their initial design concept to life.

3. Ongoing Insight into the Concept Through Technology

We understand that our clients want to visualize how the project will look before production begins. That's why we provide comprehensive design options, including 2D plans, graphic designs, elevations, and 3D renders. This allows clients to see how the design will represent their brand and help them consider how best to utilize the space during the event.

Additionally, we go beyond traditional previews by offering virtual walkthroughs using Building Information Model (BIMx) or 3D PDF technology. This innovative offering gives you a detailed, interactive experience of your branded environment, offering a clearer view of what it will look like upon completion.

Design's Role in the Customer Experience

In today’s competitive landscape, design plays an integral role in shaping the overall customer experience. Whether it's through the user-friendly design of your trade show booth or the seamless experience of a promotional vehicle, the right design can create lasting impressions and elevate brand engagement.

At Exposure Group, we are passionate about creating beautiful, engaging branded spaces that captivate audiences and support your business goals. Get in touch with us today to find out how our design expertise can bring your vision to life.